We all like to look fashionable in some way. Well, what better way to inform the public of new arrivals, than to send an email blast with models painting the picture of being glammed up?
I was given this project as an interview submission from Akira. I had to conceptualize email designs in driving traffic to the chain of stores. It was exciting to design this, because as a woman, I too love trendy clothes. The emotional connection and empathy came easily when designing this email in such a short time.