From hearing popular phrases such as, “I love Paris in the Springtime,” provided a reference in designing a mixed media for this stationary project.
The brand BIC is well-known here in the United States. It was also a design contest that sought different marketing ideas. A poster reinvigorating this company’s existence worldwide, especially in France was what this concept was all about. I’ve never been to Paris, and after designing this marketing, I want to visit the city even more now. So, in that aspect, I incentivized the joy of visiting Paris in an advertisement that showcases BIC’s heritage for stationary needs.