There's always room for a change. Canada Dry presented a design contest for the rebranding of its packaging. In this design contest, I combined innovation and a new sense of flavor to its existing brand of ginger ale. I thought tradition could use a sense of modernization in attracting more consumers. Canada Dry is well known for its legacy, I figured, why not push the envelope a little bit more in color?

  • Canada Dry
  • Food, Packaging, Retail
  • Graphic Design, Branding, Packaging, Marketing
  • December 12, 2016