It’s always mouth-watering in having a new flavor in refreshments. Would you still be willing to drink a new flavor even if it wasn’t a usual ingredient added into it?

As time passes on, we must take good care of our bodies. What better way to do that than adding a whey protein into our diets? Lipton was seeking a new flavor, name, and health ingredient combination for its tea as a design contest. Fruit is always the prime choice for juice. So, it sounded like a great idea for tea and whey protein to unite for the interest of health. Hence the name, “Rasphey,” the idea of raspberries and whey protein merged together.

  • Lipton
  • Food, Retail
  • Graphic Design, Packaging, Marketing
  • October 13, 2016